01 The flag 2024
Before Saturday Co had a name, it had a flag. Two Auburn students, a joke that stuck, and a print run we paid for ourselves. We were fans making the thing we wanted to wear.





For a stretch there, Utah was the biggest problem in college football. In 2004 the Utes went 12 and 0 and became the first outsider ever invited to a BCS bowl, then beat Pittsburgh 35-7 in the Fiesta Bowl like they'd been there for years. In 2008 they ran the table again, jumped on Alabama 21-0 in the first quarter of the Sugar Bowl, and finished as the only unbeaten team in America. Two perfect seasons, two BCS bowls. There's just something special about Utes football that you can't just put into words, you have to experience it. The door to the big time never got opened for Utah. It got kicked in. That's the program on this helmet.
A Utah Man Am I!
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Saturday Co. · Auburn, Alabama
A few photos. A whole lot of Saturday.
01 The flag 2024
Before Saturday Co had a name, it had a flag. Two Auburn students, a joke that stuck, and a print run we paid for ourselves. We were fans making the thing we wanted to wear.
02 The license 2025
What started with a flag became something bigger. The shirts kept showing up on campus. Then came the license, and a name built to outlast one season: Saturday Co.
03 The vision Today
Every school has its own Saturday. Its own colors, corners, and songs. We research each one from scratch and design like it is the only school we have. Because to the person wearing it, it is.
Featured testimonials
The vintage design looks even better in person. Wore it to a game and got stopped twice by people asking where it was from. Getting another one for my brother.
Ordered one shirt and ended up going back for two more. Softest tees I own and the fit is exactly right. Way better than anything at the campus bookstore.
Best college gear I've bought, period. You can tell whoever designs these actually went to games. Three different people asked where I got mine the first time I wore it.