01 The flag 2024
Before Saturday Co had a name, it had a flag. Two Auburn students, a joke that stuck, and a print run we paid for ourselves. We were fans making the thing we wanted to wear.




Auburn's helmet hasn't needed a redesign since 1966. That's when a student hand-drew the interlocking AU for his bass drum, the team put it on the shell, and it never came off. Sixty seasons, one logo, two national titles, three Heismans, and the most famous 109 yards in college football, all under the same white helmet. Some programs chase a new look every year. Auburn got it right the first time. This design was crafted right here on the plains, by our student founders.
War Eagle!
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Saturday Co. · Auburn, Alabama
A few photos. A whole lot of Saturday.
01 The flag 2024
Before Saturday Co had a name, it had a flag. Two Auburn students, a joke that stuck, and a print run we paid for ourselves. We were fans making the thing we wanted to wear.
02 The license 2025
What started with a flag became something bigger. The shirts kept showing up on campus. Then came the license, and a name built to outlast one season: Saturday Co.
03 The vision Today
Every school has its own Saturday. Its own colors, corners, and songs. We research each one from scratch and design like it is the only school we have. Because to the person wearing it, it is.
Featured testimonials
The vintage design looks even better in person. Wore it to a game and got stopped twice by people asking where it was from. Getting another one for my brother.
Ordered one shirt and ended up going back for two more. Softest tees I own and the fit is exactly right. Way better than anything at the campus bookstore.
Best college gear I've bought, period. You can tell whoever designs these actually went to games. Three different people asked where I got mine the first time I wore it.